About Scopula

[Tuft of hairs found on the foot of spiders and used to construct the web]

Scopula - A peculiar brushlike organ found on the foot of spiders and used in the construction of the web

Scopula was set up and is backed by a consortium of property, holiday and travel Internet based companies as a vehicle to enable companies to profit from television advertising, where the cost would otherwise be prohibitive. By combining our resources we can all profit from this television advertising campaign.

Television advertising will find you clients as opposed to you depending on your clients finding you. It is our intention to provide as wide a choice of holiday, travel and property options, to give visitors to Scopula as broad a selection as possible without confronting them with millions or thousands of web sites in any category.

It is our intention that every participant finds advertising with Scopula their most profitable resource and will continue to advertise through this medium enabling us to continue to develop our television advertising.

Prices have therefore been set to make it economic for any company to participate initially, by dipping their toe in the water before committing themselves to a heavier investment.

The Scopula search facility will enable all participants to benefit in a fair and equitable manner. You don't have to worry about web site optimisation as every web site has a fair chance of being viewed. Nor can Scopula be hijacked by companies flooding it with thousands of pages as the search engine searches solely on the descriptive text you provide.

Our success will be your success, so please tell other travel and holiday companies about Scopula.

If you are working in a market place where supply is beginning to outstrip demand, you need to rethink your advertising.
You can no longer depend on passive advertising if people are not looking for your type of holiday. People have to be made aware of what you have to offer. If they are not considering your type of holiday, they will not go looking for you through any medium.
Through the power of television advertising, Scopula will create enormous awareness about holidays and travel.
Television advertising is intrusive, in your face and can educate and stimulate people into action.
Our television advertising campaign is designed to do one thing - Make people want to visit our portal to discover new destinations, old favourites, alternatives to their normal holiday, look for cheap travel, last minute bargains and every conceivable type of holiday you can imagine.
From the prime slots on our home page to our standard listings, there is something for all but the smallest travel and holiday business.
Yes - TV advertising is expensive and yes, this is reflected in our prices but where else could you get this type of television exposure for such a small outlay.
If you are a private accommodation owner, then we would recommend that you advertise with the Internet companies investing in us in the prime, primary and top site slots. If the Internet sites you are currently advertising with, aren't listed here, we would suggest that you advertise with one that is.
We are going to get the markets moving. Book the best slots now before your competitors beat you to it.