Search engine advertising, increasing website sales using pay per click and pay per enquiry search engine advertising on Boogami.
Mention the words search engine advertising to anyone who owns a website and they will automatically think of Google AdWords. After all, they seem to have got the search engine marketing market wrapped up; leaving the other search engines to pick up the scraps. At least that's what most people thought until Boogami came along and turned search engine advertising on its head for the first time in years.
Not heard of Boogami? Bugger me, where have you been hiding for the last few months? James Wildish, the then sixteen year old school boy launched his new search engine on 1st August 2008 selling pixel advertising and within days the press and television media were crawling all over his site.
It wasn't the fact that James had built a search engine, nor the fact that he was selling pixel advertising that got the press so excited; after all there are tens of thousands of search engines and pixel advertising is old hat. It was the fact that he was only sixteen and he had built Boogami to help pay off his parent's mortgage.
Timing is everything and his PR and marketing company delivered his story when everyone was talking about a credit crunch and the newspapers were full of stories about teenage stabbings. Yet here was a clean cut, athletic teenager who was predicted to become one of the youngest internet entrepreneurs and with all the media attention, traffic through Boogami went through the roof.
Despite the fact that the pixel advertising appeared beneath the search results every time someone searched the web through Boogami and offered excellent value for money; it was obvious that James was going to have to come up with some extra special to keep the media interest up and establish Boogami as a force to be reckoned with.
The Negative Nellies who laughed at the idea of a sixteen year old taking on Google soon had the smiles wiped off their faces with many critics becoming die hard Boogamists (no it's not illegal) as Boogami started to take shape and James rolled out a number of innovative search engine advertising ideas.