Website designer and programmer. Innovative website designer and database programmer designing e-commerce and business websites for companies ambitious about their Internet marketing.
Some website designers will play on your ignorance about website design and programming by trying to impress you with jargon and techno babble. It is important that you choose a website designer that cares about your website requirements and understands how to design a website that performs in the search engines.
We are continuing our discussion with three of the Internet's leading exponents in website design, database programming and search engine optimisation. Click here to go to the start of this interview.
Q. Do you see the role of the website designer as the most important?
David. Of course the website designer is important, but I don't think any of us think that their role is more important than the other. Each of us depends on the other to ensure any website design contract works out exactly as planned.
Leo. I have to agree. A website has to look good and function perfectly but it needs the optimiser to ensure it is found by the search engines. If a website looks ugly, visitors aren't going to hang around and if the database elements are not right, then it is another reason to lose visitors. We all need each other in this business.
Q. Why did your companies form this working partnership?
David. Where On Earth had been looking for a website designer for some time that was capable of handling their design projects. Divadani Design were chosen from hundreds of website designers because of our design capabilities. It soon became clear that both companies had complimentary services that fitted exactly into the existing gaps in our business models. Where On Earth specialise in Internet advertising, marketing and search engine optimisation and Divadani Design concentrate on website design and business lead generation. The Internet is about sharing and cooperation and this business partnership has worked out perfectly because we can both offer a far wider yet specialist service to clients.
Q. So why did you choose Divadani Design as your website designers?
Leo. The first thing that struck us were the websites they had built for other clients. After having looked at hundreds of website designers, their websites stood out as crisp and stunningly visual. However, we also had to find designers who built websites that could be optimised without interfering with design. The majority of website designers do not build websites for the search engines which we find amazing, so many were dismissed as amateurs before we even started. Divadani Design were already building professional websites that looked good but could be adapted to suit our needs.
Q. Can you explain what you mean by websites not being built for the search engines?
David. Most website designers tend to focus on design and the overall look and feel of a website. Whilst their clients will be pleased with the look, they will soon become very disappointed with the performance in the search engines. Then you have thousands of website designers who are using nothing but templates to design cheap budget models which are just money down the drain. Some website designers even use methods that make it impossible for the search engines to read the content.
Q. What advice would you give someone who is looking for a good website designer?
Paul. Use the search engines to find a website designer. If they are not in the top ten or twenty organic results on Google, then they will not be able to get your website into the important high ranking results either. If your website isn't found by the search engines, you haven't got a website as far as other people using the search engines are concerned. And don't what ever you do, employ a friend or someone locally. If you don't know what you are talking about, every website designer will appear to be an expert, which they are not. We speak to so many people who have had websites built by people they describe as whiz kids with computers and are shocked when we start to explain what the problems are with their websites. You wouldn't go to your GP to have brain surgery, so don't use just any website designer to build you a website if you have a serious Internet business idea.
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