Website designers and programmers. Professional website designers and database programmers designing e-commerce and business websites for companies serious about their Internet marketing.

If you have little knowledge about website design or database programming, it is very easy for website designers and programmers to baffle or impress you with jargon and their apparent knowledge of their subject. In fact some website designers and IT colleagues depend on your ignorance to obtain your design business.

It is therefore very easy to fall into the trap of employing designers and programmers for your design project who are just not up to the job. Having parted with your money for what appears to be a well crafted website, it is often too late when you discover that the website you had built just does not perform in the search engines.

Good website designers are rare, brilliant programmers are rarer still and search engine optimisers who really understand the search engines are like gold dust.

In a unique interview, Glynis Eaton talks to Leo Osseweijer, Head of IT at the Where On Earth Group and the genius behind data systems like Omni-Links, Alchemy systems and Spartacus pages, David Miles, Marketing Director of Divadani Design one of the Internet’s leading website designers and Paul Herbert, CEO of the Where On Earth Group and considered by many to be the web’s leading search engine optimiser.

Q. Can you please explain the relationship between your two companies?

David. Divadani Design are website designers and handle all the design projects for the group. We also have an Internet business lead generation division specialising in mortgage leads and other specialist areas. As a website design company, we fit in alongside the Where On Earth Group who specialise in Internet advertising and marketing and their search engine optimisation company, who are recognised as the leaders in their field. It’s a profitable relationship for all concerned especially our clients who benefit from each of our areas of expertise.

Q. What sets you apart from other website designers?

Leo. We are Europe’s largest internetwork with hundreds of websites under our management. We need a top class web design team working with us to ensure our websites look good and function seamlessly. Divadani Design are the best website designers we have found and that gives us a good head start. I also happen to work with the best search engine optimiser in the business, who has brain like a computer, so all the websites we build together perform to their maximum potential. When Paul looks at a project and says top ten rankings on Google are possible, we know he will work out the optimisation procedures necessary to get the website in question into the top ten of Google.

Q. Are Where On Earth website designers?

Leo. No, all our websites are designed by Divadani Design. We believe that design is important and best left to a professional design team. We only get involved in the optimisation or when a client is looking for further advertising or marketing opportunities.

Q. What type of marketing opportunities?

Paul. That would depend on the type of client. If they are an estate agent or holiday provider for example, we have the facility to advertise their properties across hundreds of websites with one application. This uses a system that Leo was responsible for developing called Alchemy. It means that clients can advertise across a stream of related websites and use the Internet like they would a high street. So an estate agents properties can be advertised on mortgage websites, removal company websites, legal websites in fact any website related to that type of business and vice-versa. It gives our clients enormous marketing exposure that they would otherwise spend months trying to arrange.

Q. Do you use Alchemy in other website applications?

Leo. Oh yes. Alchemy is used in our Omni-Linking programme and is the basis of our Spartacus pages. Omni-Links plays an important role in as much as it links hundreds of websites together with just one link from a website, which is extremely important for link popularity. Spartacus is a mercurial web page content generator, that returns data to a web page based on the search someone has entered into a search engine. Both are extremely important in relation to Internet marketing.

Q. Do all the websites you design carry Omni-Links and Spartacus pages?

David. No because it will depend on the type of website, the client’s decision and also their budget. You have to understand that the websites that carry these pages are also delivering information about other websites and they could be competitors. They are not an easy concept to explain to someone who doesn’t understand the Internet. They are capable of capturing huge swathes of traffic that can benefit your website rankings, and generate a lot of business but you cannot control what information Spartacus will actually deliver on any given search.

Q. Who developed these unique systems?

Paul. The ideas come from me, because I realised they were important to the design of a website from an optimisation point of view. But the brain required to transpose those ideas into database programmes is Leo. It doesn’t matter how complex an idea I give him he always provides the solution. I work with a number of programmers but he is pure genius.

Q. Is he really a genius?

David. I have to agree with Paul. The Where On Earth Group have some amazing Internet applications that are not just innovative and unique, they are incredible and it is Leo’s abilities as a programmer that make it all possible. They make Internet marketing look easy compared to other website companies.

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